The Saudi Authority for Intellectual Property (SAIP) and Zakat, Tax, and Customs Authority (ZATCA), a government agency under the Ministry of Finance in Saudi Arabia, recently formalized a partnership through a memorandum of cooperation aimed at improving trade mark enforcement across Saudi Arabia’s borders. This strategic initiative is designed to fortify regulatory measures, ensuring that counterfeit goods do not infiltrate the local market.

The key objectives of the partnership include enhanced collaboration on trade mark enforcement at border checkpoints, development and improvement of procedures and mechanisms for detecting and managing trade mark infringement during import, educating consumers about counterfeit products, and finalizing electronic information exchange procedures during market inspection campaigns.

This partnership is expected to align trade mark protection practices in Saudi Arabia with international standards, foster innovation while boosting Saudi Arabia’s economy, promote safer marketplace by reducing counterfeit goods harmful to the environment, and raise consumers’ trust in the quality and authenticity of products available on the market.