ONE FIRM. ONE OPERATING MODEL.
CWB is an integrated international intellectual property and brand-protection firm, combining the expertise, client relationships and local knowledge of Cedar White Bradley, PETOŠEVIĆ Group and Hahn & Hahn within one coordinated firm. Operating across more than 100 jurisdictions in MENA, Sub-Saharan Africa, Eurasia, and Emerging Europe, we help clients protect, manage, and enforce IP rights. Our model combines deep local expertise with central accountability, consistent standards, shared operating systems, and technology-enabled delivery.
Our scale gives clients access to extensive regional capability. Our integration is what makes that scale useful: shared systems, common standards, coordinated teams and clear accountability across markets.
CWB at a Glance
- 1 Firm
- 4 Regions
- 29 Offices
- 100+ Countries
- 170+ Practitioners
- 300+ Employees
LOCAL EXPERTISE, CENTRAL ACCOUNTABILITY
CWB operates as a single firm across a diverse international footprint. Our teams utilize shared systems, standardised processes, and group-wide quality controls, supported by central oversight and regional leadership. For clients, this streamlines delivery through centralised coordination, cross-jurisdiction monitoring, and consolidated reporting, while our local practitioners maintain the vital legal relationships and professional judgment required in their respective markets. The objective is simple: to provide the reach of a large international platform without sacrificing the local depth essential for effective intellectual property protection.
The same standard, in every jurisdiction.
One Point of Accountability | Consistent Instructions | Central Reporting | Governed Risk Controls | Local Execution
Technology Built into the Operating Model
CWB's integrated model is supported by Renaissance, our connected firm-wide technology environment, and Jarvis, our governed AI Operating Model.
Renaissance connects the systems, data and workflows through which CWB manages intellectual property and business operations. Jarvis introduces approved intelligence and AI agents into those workflows, helping our people research, analyse, prepare and coordinate work with greater speed and consistency.
Technology supports the work. Our professionals remain responsible for professional judgement, client advice and outcomes.
Trust and Accountability
Operating as one firm requires clear decision rights, consistent controls, and a single standard of conduct. CWB’s Integrity Framework unifies governance, compliance, risk management, and ethical conduct, directing how we accept clients, manage conflicts, counter financial crime, protect data, oversee third parties, and govern technology and AI.
Governance and Oversight: CWB operates through group and regional structures establishing accountability for strategy, performance, and risk. The Executive Committee drives execution alongside regional leaders, while board oversight balances local decision-making with consistent risk management.
Integrity and Compliance: This framework consolidates policies supporting ethical business, covering client acceptance, conflicts, KYC, anti-money laundering, sanctions, anti-bribery, and third-party risk. These requirements are reinforced through training, escalation channels, and defined responsibilities.
Ethics and Conduct: The CWB Code sets definitive ethical and compliance standards for everyone worldwide. It details how our values, training, and reporting channels systematically support integrity and professional accountability across diverse regulatory environments.
Independent Recognition
CWB offices and practitioners are independently recognised by leading international intellectual property and legal directories across the markets in which we operate.
Recognition from publications including Chambers, IAM Patent 1000, IP STARS, The Legal 500 and World Trademark Review reflects the depth of expertise within our local teams and the longstanding client relationships on which that expertise has been built.
For CWB, rankings are not the proposition in themselves. They are independent evidence of the professional capability behind our commitment to deliver consistent standards across our international footprint.
Leadership and Accountability
One firm requires clear accountability. CWB's Executive Committee brings together group functional and regional operating leaders to set strategy, oversee performance and ensure coordinated decision-making across the firm.
Our leadership model connects local market knowledge with group-wide priorities. Regional and country leaders remain close to clients, teams and market conditions, while group functions establish the standards, systems and capabilities required to operate consistently at scale.
This balance of local responsibility and central accountability is fundamental to the CWB model. It allows decisions to be made close to the work while ensuring that the firm moves in one strategic direction.
- Group CEO
- Group COO
- Group CCO
- Chief of MENA Operations
- Chief of EE Operations
- Chief of CA, CAU and Ukraine Operations
- Group CFO
- Group CTO
- Group People & Culture Director
Scale comes from bringing firms together. Integration comes from making them work as one - through shared systems, consistent standards, clear accountability and shared purpose. Halim Shehadeh, Group CEO
Vision & Purpose
OUR VISION — To transform how IP services are delivered and consumed.
We believe the traditional model for managing intellectual property across fragmented international markets can be improved. By combining local expertise, integrated operations, technology and central accountability, CWB aims to make cross-border IP services easier to access, manage and scale.
OUR PURPOSE — Thinking Beyond, for a Better Future.
We help creators, innovators and businesses protect and advance their intellectual property across growth and underserved markets. By strengthening access to dependable IP expertise and helping clients protect the ideas, brands and technologies on which they build, we support an environment in which innovation, investment and enterprise can develop with greater confidence.
RESPONSIBLE BUSINESS, GROUNDED IN CHARACTER AND GOVERNANCE
We believe responsible business starts with good character, clear accountability, and strong governance. Policies are most effective when supported by a corporate culture where people exercise sound judgment, act with integrity, and take responsibility for their decisions. From this foundation, we focus on where our firm can make a practical difference:
Ethical Conduct & Governance: Ensuring integrity drives how the firm behaves, manages risk, and holds itself accountable.
People & Culture: Fostering fair, inclusive employment practices and treating our clients and teams with respect.
Resources & Community: Prioritising the responsible use of resources and making meaningful contributions to the communities where we operate.
We prefer measurable action to broad claims. As our firm grows, we will continuously strengthen how we evaluate and communicate our impact, maintaining full transparency regarding our progress and the work that remains.
CHARACTER-LED. PERFORMANCE-DRIVEN.
We look for people who combine integrity, judgment and a collaborative mindset with strong professional capability. Exceptional client service requires both character and competence, and we invest in developing our people across both dimensions.
CWB offers the opportunity to work as part of one international firm across markets, disciplines and technologies. Our people can collaborate beyond traditional office and country boundaries, learn from colleagues with different perspectives and contribute to the continued development of a firm that is changing how cross-border IP services are delivered.
We expect high standards, personal accountability and a willingness to work as one team. In return, we aim to provide an environment in which talented people can grow, take responsibility and build international careers.