Wissam Aoudi

Wissam oversees market monitoring and investigations to detect and disrupt counterfeit activity, engaging with ministries, regulators, customs, tax authorities, and law enforcement agencies to safeguard intellectual property. He also collaborates with legal teams and global stakeholders to ensure anti‑counterfeiting strategies are integrated into broader business objectives. Wissam's responsibilities include managing regulatory and reputational risks, delivering proactive brand protection initiatives, and preparing reports and analyses that strengthen compliance and protect clients' reputation across the GCC and MENA region.

Starting his career at Dubai Customs, Wissam gained hands-on operational experience in customs enforcement, inspections, and risk management. Since then, he has built extensive expertise across the tobacco, aviation, logistics, and international trade sectors. Prior to joining CWB in 2026, Wissam worked at a global tobacco company, where he led enforcement initiatives against illegal trade, and at a leading audit and consulting firm, where he advised clients on compliance and cross‑border trade.