
Aliya Madiyarova
- Head of Office
Aliya’s practice covers all areas of intellectual property law, with a particular focus on patent, design and trademark prosecution and enforcement. She advises our clients on all aspects of IP rights protection in Kazakhstan and represents them before the Kazakh IPO, as well as before customs, courts and other state authorities.
Prior to joining PETOŠEVIĆ in 2020 and CWB in 2023, Aliya worked as an IP manager at Nazarbayev University in Astana, Kazakhstan for seven years, where she advised scientists on protecting their inventions and drafted policies and regulations regarding the management of the university’s IP portfolio. Aliya also worked as an IP lawyer in the Almaty and London offices of an international law firm where she advised local and international clients on IP protection strategies. She has also provided pro bono IP services to numerous startups in Kazakhstan.
Experience
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Handled trademark prosecution and enforcement for a global streaming service and a leading international sports organization in Kazakhstan, and managed their local trademark portfolios
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Oversaw trademark portfolios in Kazakhstan for well-known beverage companies, managing opposition and cancellation procedures to ensure strong protection of clients’ trademarks in the local market
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Managed a Eurasian and national patent portfolio for a leading construction material manufacturer
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Advised a major fashion retailer, including winning opposition cases, handling refusals, managing trademark renewals, and representing the client before the Board of Appeals and courts to protect their IP rights in Kazakhstan
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Conducted investigations related to trademark infringements and counterfeit products in Kazakhstan for a global consumer goods company, achieving a favorable resolution by identifying and targeting infringing stores and entities, and taking legal measures
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Provided continuous trademark consulting services to a leading technology firm, overseeing trademark filings, advising on opposition and invalidation proceedings, preparing authorization paperwork, addressing objections, and settling disputes to safeguard the company’s IP assets
Qualifications
- Eurasian Patent Attorney, 2023
- Legal Advisor, Astana Bar Association, 2021
- Patent, Trademark and Design Attorney, Kazakhstan, 2016
Education
- The University of Manchester, Manchester, UK, LLM in Intellectual Property Law, 2011
- Al-Farabi Kazakh National University, Almaty, Kazakhstan, LLB in International Law (with distinction), 2010
Languages
- English
- Kazakh
- Russian
Professional Activities
Publications
“IPO amends official fees – what you need to know”. World Trademark Review Daily. Globe Business Media Group. (August 10, 2023)
“Kazakh IPO amends official fees: what you need to know”. World Trademark Review Daily. Globe Business Media Group. (October 13, 2022)
“Kazakhstan amends several IP laws; introduces GI protection”. World Trademark Review Daily. Globe Business Media Group. (July 11, 2022)
“Kazakhstan to introduce mandatory digital labelling of footwear”. World Trademark Review Daily. Globe Business Media Group. (September 8, 2021)
“Kazakhstan to Introduce Mandatory Digital Labeling of Footwear”. Lexology. Law Business Research. (September 2, 2021)
“Kazakhstan to Introduce Mandatory Digital Labeling of Medicines”. Lexology. Law Business Research. (July 29, 2021)
“Kazakh Customs introduces online customs watch applications”. World Trademark Review Daily. Globe Business Media Group. (February 11, 2021)
“Patents - Kazakhstan”. Lexology GTDT Practice Guides. Law Business Research. (July 2020)
“Changes in the IP Legislation in Kazakhstan”. Accounting and Auditing. Issue 6. Expert Info Union LLP. (June 2012)
Membership
- INTA
- Astana Bar Association
Committees
- INTA Building Bridges Committee, 2024-2025 Term
- INTA Building Bridges Committee, 2022-2023 Term
Courses
- WIPO Academy Courses, DL-450 Intellectual Property Management, 2012
- Improving Kazakh IP Law Seminar, Kazakhstan Intellectual Property Office, Almaty, Kazakhstan, 2012
- Strategies for the Protection of IP in Russia & CIS Seminar, IC Energy, Moscow, Russia, October 2012
- Protection of Intellectual Property Seminar, BMF Group LLP, Almaty, Kazakhstan, September 2012